Opportunities Arise Online
In today’s environment, there is growing opportunity to develop products and services for online use. According to Nielsen-Netratings, the average person now spends over thirty-one hours a month on the internet.  It is for this reason that established companies are shifting their advertising budgets away from the traditional print and television mediums into online destinations. 
Source: PwC/IAB Internet Advertising Revenue Report (www.iab.net)
Companies are paying millions, or even billions of dollars, for websites that have widespread distribution on the internet. Take the Google-YouTube deal for example. Google paid $1.65 billion for this video sharing service which was created in February of 2005 and sold 1 year and 8 months later.  According to www.alexa.com, YouTube now reaches over 12% of the internet population on a daily basis.